The Situation

Fortune, Forbes and Inc. magazines all publish them, as do many other local and national media: Annual lists of the fastest growing companies. Businesses strive to make it onto these lists, as acknowledgements of their rapid growth and overall success.

However, with sudden growth comes unforeseen problems, including business communication infrastructures that are suddenly incompatible with the business’ needs.

“During a period of rapid growth, we needed to relocate to newer, larger facilities quickly,” said Kevin White, Chief Operating Officer of Ally Marketing. “And, we needed to replace our outdated multi-line phone system with a larger solution that had all of the functionality of a full-fledged PBX.”

Based in Redmond, Washington, Ally is staffed with marketing experts whose goal is to help companies plan, coordinate, implement, and analyze strategic marketing programs – delivering both marketing and ‘Allytics’ consulting services to its clients. Obviously, clear and dependable phone communications with its clients are critical to Ally’s business.

“We concluded that the only way to meet our system expansion and increased functionality in our short time frame was an outsourced VoIP system,” said White.

The Solution

So, after carefully evaluating several options, Ally Marketing turned to PBfleX. “PBfleX was able to rapidly provide us enterprise-class telecom services for a small monthly fee,” continued White. “The price and timeline for our company to get the necessary equipment and services for a similar in-house solution was simply not an option.”

Ally’s enterprise-class VoIP solution from PBfleX now provides auto-attendant, voice-mail, and enhanced functionality similar to a conventional PBX. In addition, it permits Ally staff to log into to the system from anywhere to receive calls, making it ideal for Ally employees working from home or meeting with clients anywhere in the world.

Moreover, PBfleX’s solution is simple to use. “I do not have to be an expert on the system or hire someone to run my phone switch,” White said. “The only equipment we have in the office is the phone handsets themselves, which connect to the same LAN as do our computers.” Because PBfleX’s solution is ‘hosted’ back at PBfleX’s world-class data centers, the amount of the equipment required on a customer premises is minimized, which also saves PBfleX customers up-front capital and ongoing maintenance costs. In addition, Ally’s phone and data communications are now “converged” onto a single, IP-based network, versus the separate phone and data networks the company had in the past.

Making phone system changes is easy, too. “We just place a call or send an e-mail when we need changes made,” White said, “and PBfleX promptly and conveniently handles them for us.”

The Results

With an enterprise-class, hosted VoIP solution from PBfleX, Ally Marketing now has a telecommunications “ally” as their business continues to grow.

“They have the perfect offering of services for startup to medium-sized businesses that need enterprise-class features, flexibility and reliability, without the cost or hassles of building and maintaining your own equipment,” White concluded.

With an enterprise-class VoIP phone system from PBfleX, businesses can strive to make it onto the “fastest growing businesses” lists without worrying about whether or not their phone systems can keep up with such growth. Not only can a PBfleX business phone solution keep up with a business's rapid growth, it can help achieve it.